Premier Foods has extended its sweet treats range with the launch of two limited edition Mr Kipling cakes.
Treacle and custard slices and jam and custard slices are available in packs of six with a rrp of £1. It is hoped these limited edition packs will drive growth in the £943m cake category (SymphonyIRI 52we to Dec 29 2012).
tel: 01727 815 850
