Pot Noodle, instant hot snacks from Unilever UK, has added a new variant to its range.
New sausage casserole flavour is available to retailers from March 2015 in cases of 12 with an rrp of £1.09 per unit.
The new variant is supported by a £3m marketing campaign, comprising TV advertising, digital support and out of home.
Monique Rossi, Pot Noodle marketing manager at Unilever UK, said: “Taste and convenience are the top two drivers of growth within the Instant Hot Snacks category. By launching a classic flavoursome variant into our portfolio, we’re appealing to both male and females consumers who are looking for a satisfyingly simple snack with excellent taste credentials.”