Philip Morris Limited (PML) has released limited edition ‘festival’ packaging for its Chesterfield and Marlboro Gold Original brands.
With Glastonbury kicking off next week, the new packaging is designed to celebrate the summer music festival season in the UK, a key sales period for tobacco.
Two designs are available on both Chesterfield Red and Blue Kingsize 19s packs: the ‘Band’ and the ‘Roadie’.
The Band packs feature a retro 50s chrome microphone, whilst the ‘Roadie’ design features a collection of speakers and DJ decks.
The Marlboro Gold Original design, which is available on 20s packs only, features a festival lanyard.