Pladis adds new format to Jacob’s Mini Cheddars

Pladis has a new lighter, crunchier format to the Jacob’s Mini Cheddars range.

Jacob’s Mini Cheddars Crunchlets are available in two traditionally-cheesy flavours – Rich & Tangy Cheddar and Cheddar and Caramelised Onion.

They will be available in 6x17g multipacks and 115g sharing bags (RRP: £1.50), across multiple grocery, wholesale and convenience from the beginning of October. They will also be launching in a 65g Price-Marked Pack (RRP: £1), exclusive to the wholesale and convenience channels.

Marketing controller at Pladis UK&I Christopher Owen said: “While many Brits are actively seeking portion-sized snacking options for lunchtime and when they’re out and about, a number of shoppers are continuing to enjoy cosy evenings in. That’s why we’ve launched a variety of pack sizes and formats – from our perfectly-portioned multipacks for a light lunchtime snack, to our larger, sharing bags. This means whether consumers are back on-the-go or are settling down for a movie night, they can enjoy a moment of cheesy pleasure.”