Philip Morris has entered the rapidly growing capsule cigarette market with the launch of Marlboro Ice Blast.

The fresh-to-fresh capsule cigarette offers adult smokers the chance to choose between a cooling to high-cooling smoking experience by pressing the ‘Iceball’ capsule inside the filter.

Capsules currently represent almost 1% of total cigarette volume and the segment is seeing a month on month sales growth of around 5% according to Philip Morris. 

Marlboro Ice Blast will be available across all channels, in packs of 20 kingsize sticks only. 

The rrp of £8.02 will maintain the brand’s premium price point.

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