Scottish food brand Paterson’s is taking advantage of the trend for vegan snacks and growth in the food-to-go sector with the launch of a new range of oat bars.
Representing a twist on a traditional flapjack, Paterson’s oat bars are vegan, palm oil free and contain 170 calories per bar. They are also handmade in Scotland with fruit pieces and come in two flavours: raspberry & apple and blueberry & cranberry.
Jonathan Guild, brand manager at Paterson’s, said: “Here at Paterson’s we have a long history of delivering tradition with a twist and our oat bars do exactly that – a delicious vegan friendly and palm oil free snack, which are high in fibre and contain less than 2.5% saturated fat.
“In a time pressured and busy world, consumer demand for new individually wrapped snack bars continues to grow, and Paterson’s oat bars are the ideal solution, delivering quality, provenance and environmental sustainability. We love our new oat bars and we can’t wait to share these delicious treats with the nation”.
Available to convenience stores and independents via the wholesale channel, the individually wrapped 40g bars each have an rrp of £1 and come in SRP displays of 24.