P&G has developed a new premium fabric care product for its Bold 2in1 liquitab range.
Bold 2in1 Pearls boast three separate chambers to keep cleaning ingredients separate until they are released individually in the wash.
There are four scents available: Lavender & Camomile; Peony & Cherry Blossom; White Lily & Lotus Flower; and Hibiscus & Lime Blossom. The liquitabs also feature the addition of a ‘touch of Lenor’ for a longer-lasting fragrance.
P&G laundry brand manager Daniel Jalapour commented: “The popular Bold 2in1 range is well-known for delivering on innovation, and this is the biggest NPD since the launch of our Gel range six years ago.”
The brand has invested in a heavyweight marketing campaign which includes TV advertising which airs this month, as well as digital activity.
The range comprises packs of 12 washes (rrp £3.99), 18 washes (£5.99), 29 washes (£8.99) and 38 washes (£11).