Diageo Great Britain is helping retailers to maximise the St Patrick's Day (March 17) sales opportunity with an extensive programme of activities for Guinness.
There is new pos material, a nationwide sampling programme and radio advertisements targeted specifically at driving footfall into the off-trade.
There is also an on-pack promotion where consumers can get a branded T-shirt with every pack purchased.
tel: 0845 7515 101
There is new pos material, a nationwide sampling programme and radio advertisements targeted specifically at driving footfall into the off-trade.
There is also an on-pack promotion where consumers can get a branded T-shirt with every pack purchased.
tel: 0845 7515 101
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