Novus Tea is debuting a new nitro tea concept designed to tap into the out-of-home adult soft drinks market.

Novus Nitro Cold Brew Tea Machine

The company’s cold brew machine uses leaf teas for flavour, combined with sugar-free cold brewing and nitro-infusions, to create a chilled, ready-to-serve drink.

Novus Nitro will initially be available in two flavours - Persian Pomegranate and Egyptian Mint - with more variants planned for later this year.

Allan Pirret, sales director of Novus Tea, said: “It’s really important for operators to have an innovative and healthy range of premium soft drinks aimed at adults as the market is growing fast. Cold brew tea meets these criteria and is proving incredibly popular at the moment.

“The Nitro infusion introduces a creamy, viscous mouth-feel to the flavours of the tea, raising cold brew tea to an even higher level. The finished drink has a similar feel to a café latte, which has long been a favourite with coffee-loving consumers. Nitro adds a new textural dimension for tea drinkers who will quickly become fans.”

Retailer can install and operate the counter-top Nitro machine using a single 13-amp socket. Stores can then add the company’s bag-in-a-box cold brew tea to the all-in-one packaged system, turn on the tap and serve the chilled drink.

The system is available to buy outright or on a lease purchase basis. For more information, visit: