For the first time, Novus Tea has introduced a selection of its whole leaf teas and infusions in plastic-free retail packs.
Twenty of Novus’s most popular flavours are now available in the new pouch format, which contains 15 pyramid tea bags (rrp £4.50 or £5.25).
The Novus Tea range includes black teas, flavoured black teas, white teas, green teas and herbal teas. All variants are sold in plastic-free packaging and are designed to tap into demand from independent stores.
Allan Pirret, sales director at Novus Tea, said: “Premium teas and functional blends are right on-trend at the moment and offer an excellent opportunity for retailers to meet the growing demand with an exciting, innovative brand which is not ubiquitous on the high street and offers a healthy margin”.
Novus Tea is also available to food-service customers in pouches containing 25 and 100 pyramid tea bags, and 250g packs of loose-leaf teas.