Republic Technologies is targeting ‘RYO connoisseurs’ with the launch of an Ultra Slim Swan filter.
The new filter is the thinnest Swan filter ever, and provides RYO smokers with a smoother taste and enhanced tobacco flavour.
It will also enable cash-strapped adult smokers to make thinner cigarettes.
The new Swan pack contains 126 filter tips and has an rrp of 95p. Launch support includes an extensive digital media campaign.
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