Kepak Convenience Foods is bringing the pub to consumers’ homes with its new limited edition Rustlers range.
Available from January 2014, the Rustlers Pub Menu range comprises Rustlers Beef & Pepper Sauce and Rustlers Chicken & Stuffing Mayo.
Kepak’s marketing director John Armstrong said: “The Rustlers Pub Menu range takes inspiration from traditional pub classics that our consumers know and love, delivering tasty favourites at great value. The £1 price point on the Rustlers Pub Menu range provides consumers with excellent value for money and encourages current consumers to increase their frequency of purchase as they like to try new products.
He added that the limited edition range will attract new customers to Rustlers. “It will also encourage trial of the brand with new consumers adding significant incremental sales to the category,” said Armstrong. “Recent limited editions have resulted in incremental category sales of 98% and we’re confident that the new range will have the same impact.”
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