Butcher’s Pet Care has announced it is removing the equivalent of 4.2 million plastic bottles from its supply chain by replacing the shrink wrap on its canned food for dogs over the coming months.

The six & twelve pack cans (rrp £3.85 and £6.99 respectively) are now 100% recyclable, using cardboard packaging made from sustainably grown trees. The packs together with an exclusive 18 pack (rrp £11.49) are being rolled out to Co-op, independent and pet specialist stores this November.

Rachel Collinson, general manager for food for dogs at Butcher’s Pet Care, said: “We know that reducing plastic packaging waste is a key concern for consumers. We feel strongly that every business has a role to play in making it easier for shoppers to move away from plastic.

“Our exciting plans to move to cardboard have been in place for over a year and this move means that by the end of next year we will be well on track to being 99% recyclable and will keep working towards our long-term goal of being 100% recyclable.”

The new packaging forms part of Butcher’s re-brand revealed earlier this year. The look is designed to reposition Butcher’s dog food as naturally nourishing and made using 100% British and Irish meat.