JTI has introduced a new look for its premium cigarette brand B&H Dual.
Available now, both B&H Dual 10s and 20s feature a bolder, blue design, with an rrp of £4.24 and £8.19 respectively.
The new packs are supported by a ‘text to win’ competition, beginning in January 2015, giving 80 retailers the chance to win £250 worth of B&H Dual stock.
Jeremy Blackburn, JTI head of communications, said the brand now commanded an 11.2% share of the capsule category. “Retailers should capitalise on the success of this well-performing brand and segment by stocking their tobacco gantry with B&H Dual,” he added.