Premier Foods has extended its range of Cadbury Cakes with the introduction of new Cadbury Hot Cakes.
The new range, which has been designed as an after dinner treat, comes as a twin-pack and is available in two flavours, Double Chocolate and ButterScotch, rrp £1.79.
Cadbury Hot Cakes are made up of layers of Cadbury sponge that contain either a butterscotch or chocolate filling and can be consumed either hot or cold.
The launch of Cadbury Hot Cakes is being supported with extensive in-store activity.
Karmel Maletta, innovation controller on Cadbury at Premier Foods, said: “The launch of Hot Cakes will take the Cadbury Cake brand into this new territory for the very first time. We are really excited by the launch of Hot Cakes as they will be taking Cadbury Cakes into the teatime category and providing shoppers with a new option for their after dinner dessert. Cadbury Hot Cakes aims to trade-up those that already shop within the category but also attract new shoppers and taking the cake brand to an older audience as well as the loyal Cadbury Cake shoppers.”