JTI is extending its Benson & Hedges cigarette range with a new value priced variant of the brand.
Priced at £6.50 for 19 King Sized sticks B&H Blue is designed to offer existing adult smokers affordable quality.
Packs are considerably cheaper than the premium priced Benson & Hedges Gold brand which retails for upwards of £8.
Available from 1 June, B&H Blue will also be available in a Smooth Flavour.
Value and economy priced brands now account for more than 60% of the cigarette category.
To celebrate the launch, JTI is running a competition offering tobacco retailers the chance to win a range of prizes, including two Sony TVs, 15 iPad Airs and 30 Sony Clock Radios. Every retailer entering the competition will also receive a £5 money off next purchase coupon for B&H Blue.