Gourmet, wet cat food brand, from Nestlé Purina, has extended its Mon Petit range with two new multipacks.
Available to retailers now in a multipack of six 50g pouches priced at £1.99 rrp, the fish multipack contains cod, sardine and salmon pouches and the meat multipack contains game, liver and beef pouches.
Following the brand’s previous campaign in 2014, the launch is supported by a considerable ATL and BTL investment, with Gourmet returning to TV screens from March and featuring the brand’s iconic white cat, Archie, as the star.
Mark Zaki, Purina Gourmet senior brand manager said: “The Gourmet Mon Petit range, with its convenient 50g serving pouches, was launched following our insight showing the majority of Wet cat feeders were not using a full pack when feeding their pets.”
More information can be found at: https://www.gourmet-cat.co.uk/