Nature Valley has launched a new range of cereal bars. Sweet & Nutty is available in two flavours - peanut and almond.
The range comes in 30g single bars (rrp: 55p) or a pack of five (rrp: £2.39). The new range will be supported by a £3m campaign involving TV advertising and sampling. There will also be POS materials available for retailers.
tel: 01835 201367