Nature Valley has extended its range with the addition of Nature Valley Crunchy with Pumpkin and Poppy Seeds.

Available now with an rrp of £2.39, the new cereal bar offers consumers another way of adding seeds into their diet at any time of the day.

Paul White, marketing manager at Nature Valley, said: “Seeds are becoming increasingly popular so this is an important addition to our existing portfolio. This new cereal bar allows retailers to tap into the trend and drive interest back into the Healthier Biscuits category with a tasty new snack.”