Nature Valley has hit TV screens again this summer with a brand new commercial, aimed at driving awareness and sales of its Crunchy bars and new Protein bars.

On air now until September, the advert highlights the products and is designed to reinforce the brand’s credentials.

Paul White, Nature Valley marketing manager, said: “We’ve launched some great NPD so far this year. Our Protein bars in particular are flying off retailers’ shelves, so we really wanted to make some noise around our most popular ranges, whilst highlighting the great ingredients that go into every Nature Valley bar.”