Tangerine Confectionery has linked up with Universal Studios for a new on-pack promotion on Butterkist popcorn.
Running from August until December, each pack offers a 50p discount coupon and a chance to win movie-themed prizes with a combined value of £1m. The prize fund includes five holidays to Universal Orlando Resort for four people, 10 trips for two to see a London premiere, 25 private film screenings for the winner and 50 friends at a local cinema, in addition to 100 leading-brand home entertainment systems and thousands of DVDs.
The promotion will be rolled out across six Butterkist products including microwave flavours butter, sweet and salted, and bags of sweet (120g), salted (80g) and toffee (200g). The campaign will be supported by social media activity.
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