Walkers is extending its Max range with the addition of a Flamin’ Hot variant.

New Flamin’ Hot 50g (rrp 79p) packs  sit alongside the existing cheese & onion and paprika Walkers Max 
flavours, which are exclusive to the 
convenience channel.

To help impulse retailers capitalise on the new flavour, Walkers has produced a three-case Max stacker for all the packs within the range.

POS material is also available to help retailers grab shoppers’ attention.

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