Lynx Peace, the latest variant from the Unilever brand, features a mix of citrus, pepper and ginger to produce a woody fragrance.
The variant makes its debut this month and will be available across the Lynx portfolio, which includes body spray, deodorant, shower gel, shampoo and styling aids.
The launch of Lynx Peace is being supported by a £9m multi-media spend including TV, digital, print and radio. The variant will be the brand’s main focus going into 2014.
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