KP Snacks’ Tyrrells is launching a new media campaign to promote its Lentil Crisps. Running until 23 May, Tyrrells Lentil Crisps is being supported by the ‘Tyrrellbly Tyrrellbly Tasty’ campaign across major VOD services including ITV, All 4, Sky and STV.
Launched last year, Tyrrells Lentil Crisps is available in two flavours: Sour Cream & Onion and Sweet Chilli & Red Pepper in 80g sharing bags. The advertising campaign champions the taste of this healthier premium snack, once again featuring classic Pathé footage. The advert focuses on the great taste of Tyrrells Lentil Crisps, its impressive health credentials and high-quality ingredients.
Dan Winslet, global Tyrrells marketing controller, said: “We are delighted to see Tyrrells Lentil Crisps make its media debut. Focusing once more on the brand’s strong taste credentials, authentic ingredients and unique personality, the new creative will drive awareness and sales of this delicious healthier snacking option from a trusted premium brand.”