KP Retailer Guide

KP Snacks has launched a new retailer support guide offering advice on how to drive sales within the nuts segment.

Timed to coincide with the brand’s 70th anniversary, the guide features advice on how to make the most of on key occasions such as “Big Night In” and on-the-go snacking and capitalise on the nuts segment which is growing in value +13.8%, ahead of the overall CSN category.

The guide also spotlights top-selling SKUs in the nuts segment, while also emphasising the importance of stocking the right formats. It highlights how over half of nuts sales in symbol and independent stores come from PMPs so advises that retailers should be ready to capitalise on the popularity of this format.

Trading director at KP Snacks Matt Collins says: “As we celebrate 70 years of KP, we are keeping our valued retail partners front of mind. We are proud to be using our expertise and category insight as a market leader to help retailers thrive in the segment, driving sales and category growth.”