KP Snacks adds two lines to £1 PMP range

KP Snacks has expanded its £1 PMP range with the addition of two new SKUs: Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef while new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the format, following the launch of Discos Salt & Vinegar £1 PMP last year.

Matt Collins, trading director at KP Snacks, said: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”