Kleenex has released new elemental designs across its cube and pocket tissue portfolio.

Rolling out to retailers now, the new designs are a result of a global collaboration between designers from the Kleenex New York design agency and the lifestyle studio Design Works International, founded by HGTV Home’s Nancy Fire.

With millennials making up an increasingly large segment of the UK’s consumer base, Kleenex hopes the new elemental designs will reinvigorate sales of the brand’s tissue portfolio.

The new Kleenex Elemental Collection is available in the following formats:

  • Cube single (rrp £1.75)
  • Cube 4 pack (rrp £4.50)
  • Pocket 6 pack (rrp £1)
  • Pocket 15 pack (rrp £2.50)

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