Kettle Chips’ Steakhouse Barbecue is now available to independent retailers, convenience stores and wholesalers.
Available in 80g price-marked packs (RRP £1) and 40g packs (RRP from 69p), the new formats cater for sharing occasions and those on-the-go.
Marketing director at Kettle Chips Louise Thompson said: “This is an exciting expansion of our latest product launch. Already proving popular with consumers, thanks to its bold, stimulating flavour, extending the range into smaller convenience pack formats will allow consumers to discover our new, deliciously authentic Steakhouse Barbecue seasoning and enjoy them at get togethers or even as a lunchtime treat as we welcome the warmer, more sociable months to come. This new seasoning now also features as part of Kettle’s James Martin’s Saturday Morning sponsorship reaching a third of UK households, and is supported by a strong social, PR and shopper marketing campaign.”