Kent Crisps is overhauling its range with a new pack front featuring Leeds Castle - designed to mark the monument’s 900th anniversary.
The new look packs, which will appear on all sea salt & vinegar with Biddenden cider flavoured Kent Crisps, depict the view over the castle and will join the brand’s existing range which also features imagery of other UK landmarks.
A smaller 30g bag is also being launched by Kent Crisps, aimed specifically at the on-the-go market and available in two flavours: sea salt & vinegar with Biddenden cider and Ashmore Cheese & Onion.
Laura Bounds, owner and managing director of Kent Crisps, said: “Our ethos at Kent Crisps has always been about promoting Kent and its food, drink and tourism offering by featuring key destinations and landscapes on crisp packets and working with local producers as flavour partners.
“Our passion lies in being able to collaborate with like-minded businesses who champion Kent, the local countryside and all it has to offer. Leeds Castle celebrating 900 years in 2019 creates the perfect opportunity for the Castle to feature on our Sea Salt & Vinegar with Biddenden Cider flavour; a collaboration which perfectly showcases Kent’s exceptional food, drink & heritage.”
Kent Crisps, featuring the Leeds Castle design, are available to order now in 40g (rrp 85p) and 150g bags (rrp £1.99), along with the new 30g pack formats (rrp at retailer’s discretion).