JTI has repositioned its Kensitas Club Rolling Tobacco in Scotland with RRPs of £11.95 for 30g 3-in-1 and £19.60* for 50g pouch formats.
The aim of the change is to give the range the lowest RRP for a 3-in-1 rolling tobacco product in the UK.
Rolling out across all channels in Scotland, retailers can also avail of a 15% POR offer in selected wholesalers.
Head of sales at JTI UK Ross Hennessy said: “We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase. By repositioning the Kensitas Club Rolling Tobacco range in Scotland, it will allow retailers to capitalise on the brand’s momentum and success over the past 100 years, as well as tap into the growing RYO segment which now generates sales of £3.7 billion a year. We’re confident that the price drop will provide Scottish retailers with an even more competitive product for existing adult smokers and drive incremental sales.”