Proving it's young at heart, Kellogg's has launched a cereal aimed at 16- to 25-year-olds. 

Krave consists of crispy cereal shells filled with a chocolate hazelnut centre. A £4m campaign tailored to this age group will target Twitter, Facebook, music festivals and universities. The brand is an adaptation of Kellogg's Trésor brand in France. The cereal will carry launch prices of £1.49 and £2.59.

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