JTI is launching the second wave of its letterpress limited edition tins for roll your own (RYO) tobacco brand, Amber Leaf.
The limited edition tins, designed by one of Britain’s top letterpress artists, celebrate the craft of rolling.
Containing a 12.5g mini pouch with papers, they will be available for around four weeks from now with a rrp of £4.53.
Jeremy Blackburn, JTI head of communications said: “JTI has seen continued success for Amber Leaf over the past year thanks to product innovations which are in tune with market trends. The brand now holds a 37.6% share of the RYO market, a 12.3% combined share of both the RYO and cigarette markets and recently celebrated becoming the number one best-selling RYO brand in every region of the UK.”
For more information on the new limited edition Amber Leaf tins, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.
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