JTI is introducing a range of limited edition pack designs for its sub-premium cigarette brands Benson & Hedges (B&H) Silver and White Slide.
Three ‘urban’ designs, featuring a modern mirrored effect and a series of motifs, will be available nationally on packs of B&H Silver and White Slide for a six week period from mid-December.
Each of the three designs reflect urban nightlife scenes, with images including headphones, a speaker, and a crowd dancing.