JTI has expanded its B&H Dual range with the introduction of B&H Dual 10s.
The cigarettes, which feature a crushable capsule in the filter, join B&H Dual 20s which were launched last summer.
“Recent innovations incorporating capsule technology have proved to be extremely popular with existing adult smokers,” Jeremy Blackburn, JTI’s head of communications said.
Globally, capsule cigarettes already account for more than 380m packs of cigarettes sold, and in only ten months, the UK segment has generated more than £30m in retail sales value according to JTI.
B&H Dual 10s are available in a standard King Size format and have an rrp of £3.62.
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