Imperial Tobacco’s JPS cigarette brand is currently available in limited edition packs.

The new look packs are designed to “tell the historic JPS story” and feature iconic British images of telephone boxes, motorbikes, Big Ben and more.

Imperial Tobacco brand manager Emma Stew said: “These fun, limited edition packs are a tip of the bowler hat to the classic heritage of JPS, with eye-catching on-pack imagery.

“JPS remains a major player in the UK factory made cigarette market, with a total share of almost 6%.

“Retailers are advised to stock up on these special edition packs while they can to take advantage of the excellent sales opportunities presented by this enduringly popular brand.”

The JPS limited edition packs are available in JPS Blue, Black, White, Silver and Menthol in King Size 19s and Superkings 19s formats at £7.59, while stocks last.