Imperial Tobacco has extended its range of JPS RYO with a new 9g pouch format. The new smaller packs enable adult smokers to make 22 hand rolled cigarettes for £2.99.
Packs will be available from early August, with PMPs available from mid-September. The 9g pouch will replace the existing 12.5g pouch but 25g and 50g packs of JPS RYO will continue to be available. JPS RYO 9g offers retailers a margin of 13.11%.
The launch would suit adult smokers who were shopping little and often Imperial’s senior brand manager for fine cut tobacco Ryan Hopkins said. “With its great price point, the 9g pack is an attractive offering for both dualists and value-seeking consumers,” he added.