KP Snacks has unveiled a new lighter version of Hula Hoops.

In an effort to offer consumers more snacking variety, Hula Hoops Pufts are a lighter and crispy version of well-loved Hula Hoops and come in a 20g handy pack (rrp 55p) in a cheese variant, a first for the brand.

New Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising of TV and digital activity.

Trading controller convenience Matt Collins said: “Hula Hoops is an £83m brandand we are extremely excited to grow this further with an all-new concept. Hula Hoops Puft will bring to life the fun element of the brand, whilst engaging with those in search of a lighter snack. Innovation is incredibly important for our future product development and Hula Hoops Puft is a perfect example of this.”