House of Rum unveils Diablo Spiced for mixing

House of Rum has unveiled an all-new British distilled spiced rum - Diablo Spiced – designed for long drinks and mixing.

With an ABV of 37.5%, Diablo Spiced will initially be available via Master of Malt, The Rum Company, Amazon, direct from the House of Rum website and shop and will shortly be available in the off-trade including wholesale, independent and online retailers.

Targeting both the on and off-trade including the wholesale and independent retail sectors, the light bodied and golden tone Diablo Spiced comes in a striking shiny red 50cl bottle with an RRP of £24.99.

Founder of House of Rum, David Howarth, said: “We have listened to our customer base who have asked us for a high-quality rum that they can use for mixing and for a longer drink experience than we offer with our single cask range. For too long, rum has been stuck. Buried under pirate iconography, sweetened into submission or dismissed as something you will only survive with a mixer. We wanted to change that - we tried a limited run of spiced rum recipes four years ago, but have worked on it since then and after a lot of work, now believe we have got the perfect flavour profile and the right look and feel.”