Wine brand Casillero del Diablo, from Viña Concha y Toro, has announced it is making actor Orlando Bloom its new global ambassador.
Bloom will star in the brand’s new international campaign, bringing to life the legend of the Devil’s Cellar synonymous with the wine.
The actor has starred in some of the most successful productions in entertainment history, such as The Lord of the Rings and Pirates of the Caribbean.
Sebastián Aguirre, global marketing sirector at Casillero del Diablo, said: “The announcement of Orlando Bloom as global spokesperson and star of our new campaign is a fresh milestone in the brand’s history.
“He’s a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA - sophistication, character, authenticity and a truly global outlook.”
Bloom said: “I’m incredibly proud to be partnering with Casillero del Diablo. The Wine Legend is steeped in mystery, character and a real sense of drama, which makes it such a compelling story to tell.
“What excites me most is the opportunity to help bring that legacy to life for a new global audience, honouring its origins while reimagining it in a way that feels fresh, cinematic, and contemporary.”
The new campaign will be rolled out globally in the coming months, premiering in Chile, United Kingdom, Brazil, Mexico, Ireland and other markets.
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