Heinz has launched a new range of Chilli Ketchup across Europe.
The new variants include Jalapeno Chilli Ketchup, Fiery Chilli Ketchup and Sweet chilli Ketchup, all available in 220ml bottles. The on-pack design features a chilli indicator, allowing consumers to gauge the heal level of each product.
The launch is supported by a media campaign, forming part of the £7.5m spend behind TV for Heinz Ketchup in 2015. Jalapeno Chilli is featured through a tag on the current core TV advert and Heinz is also launching a new radio spot from May 2015.
Chris Isaac, Heinz Tomato Ketchup brand manager, said: “The hot sauces market is growing fast, and we are excited to be part of this growing trend. We are seeking to inspire our consumers to seek now usage occasions and sample a variety of ketchups.”