Health Lab UK is launching eight variates of protein, energy and collagen balls; each one claiming to offer consumers a different health benefit.
The range, available to independents from this month, is made using plant-based ingredients and sold in 40g single packs (rrp £2). A multi-pack of five balls is set to launch later this year.
Flavours include: Thrive (Choc Brownie Protein); Game Changer (Salted Caramel Protein); Power (Peanut Butter Choc Hemp Energy); Pick-me-up: (Espresso Hemp Energy); Happy Skin: (Choc Sea Salt Collagen); Skin Hero: (Choc Cherry Collagen); Gutsy: (Mixed Berry Gut Health); and Glow (Choc Matcha Gut Health).
Matthew Fearn, managing director of Health Lab UK, said: “It’s time to give people looking for a healthier snack a genuine choice and something that tastes amazing. People might not want a sugar laden chocolate bar, but they shouldn’t have to punish themselves with, at best, bland tasting cereal bars and, at worst, glorified bird food balls.
”We’re here to shake this market up. We’re determined to make health accessible for everyone. Not just the beautiful people on Instagram, but the normal everyday heroes who kill it each day by keeping the plates spinning. The UK is ready for us!”