As the growth of beauty-orientated health care products continues to soar, GlaxoSmithKline has launched Aquafresh High Definition White. The product claims to deliver up to three times better whitening than that of a regular toothpaste and is expected to appeal to a wider audience than its traditional target market of mums. Available in Tingling Mint and Illuminating Mint, the launch will be supported by a £3.8m marketing campaign which will be kicking off in September and will include TV, outdoor, digital, print and in-store activity.
Rrp: £3.49
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