GlaxoSmithKline (GSK) Consumer Healthcare is hoping to pep up cold and flu category sales with the launch of Beechams Cold Relief Orange Flavour Effervescent Tablets.
The tablets, which come in a convenient 16 tablet tube, are the first effervescent cold and flu product for the Beechams brand.
Their Paracetamol-based formulation is designed to help sufferers relieve the very first signs of cold and flu symptoms.
Beechams Cold Relief Orange Flavour Effervescent Tablets are now available to the trade in a compact 16 tablet pack with an rrp of £3.99.
The winter remedies category is currently worth £452.4m and growing at 6.7% year on year according to Nielsen data.