Imperial Tobacco is extending its Gold Leaf range with the launch of a “unique” Gold Leaf Ice Pack in the independent channel from 1 July.
The category-first Roll Your Own (RYO) proposition features mentholated tips, allowing adult smokers to enjoy the fresh taste of menthol whenever they roll.
Ice Pack includes a 30g pouch of Gold Leaf rolling tobacco, 2 x 40 Rizla Regular Green cigarette papers and 72 Rizla ultra slim menthol filter tips.
The RRP of Gold Leaf Ice Pack is £11, the same price as a standard Gold Leaf 30g Handy Pack.
Brand manager Jamie-Burns Smith said: “Gold Leaf’s rise has been momentous. Since its launch in 2007 it’s become Imperial’s largest RYO brand and the UK’s bestselling Economy RYO, with a current overall sector share of 18%.
“The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers. We’re confident our retailers will agree.”