Ginsters is to kick 2014 off with an extended range of sandwiches and snacks.
As well as the return of its Steak & Ale pasty, the brand is to introduce two new limited edition sandwiches. Smokey BBQ chicken & bacon, and ham hock & spiced plum chutney (rrp £2.99) will both be available from early January.
The brand is set to ramp up investment in 2014, according to sales and marketing director Linda Evans. “This is just the start of what will be a very exciting year for Ginsters. We have lots of new product innovation to follow hot on the heels of these special editions, the biggest ever marketing spend behind the brand and we will be back on TV with a brand new campaign.”