Fox’s Biscuits is adding a new milkshake-flavoured biscuit to its Party product range.
The new biscuit is flavoured with strawberry and banana and will be available in a 5 x 18g mulibag format (rrp £1.50). The prodiuct is made with part wholemeal flour and each pack contains 78 calories, and no artificial colours, flavours or preservatives.
Depa Patel, brand manager for Fox’s Biscuits, said: “Party Milkshakes are the perfect on-the-go snack offering for children. The new brightly coloured packaging is intensely fun, whilst maintaining the traditional Party brand feel. Every day’s a party with Fox’s Party Milkshakes and to add to the party element, a specially designed tray is included in each pack which allows for colouring in.”
“Fox’s Party Milkshakes will look to meet demand for healthier snacks, under 100 calories. Both biscuits are a massive step in the right direction for the future of the market and the popular milkshake flavours will look to appeal to a wider audience.”
Fox’s is planning to secure listings for the new milkshake biscuits in 2019, after the product was rolled out to Tesco stores in October.