Flash has extended its range of household cleaning products to a gel-based variant.

The format can be used on most surfaces throughout the home without need for dilution. The new format is available in Crisp Lemons, Cotton Fresh, Blossom & Breeze and New Zealand Springs scents and claims to deliver two and a half times the cleaning power of diluted Flash Lemon and will communicate this message with its tagline. The launch is being supported by a media campaign including TV, print, in-store, digital and PR.

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