I Heart Spirits is launching its gin and pink gin bottles exclusively into Nisa stores in time for Christmas trading.
Available to participating Nisa retailers from 2 December, the two gins (rrp £16 and £17 respectively) will also be promoted at the end of January 2020 ready for Valentine’s Day.
Commenting on the launch, Dani McDonald, brand manager for I Heart, said: “We are thrilled to be entering a new category with a product that has real stand out. Simplistic, stylish and absolutely delicious!”
Nisa wholesale category controller for spirits Scott Parker commented: “Nisa’s gin sales have increased by almost a third vs. the previous 12 month period (IRI MAT to 08.09.19).
“This exclusive gin is a real bonus for our partners – especially due to the popularity and success of the I Heart brand we’ve seen in the past within Nisa stores (Wine Intelligence Brand Research January 2019).”
He added: “As we approach Christmas, people are beginning to store away gifts and stock up their cupboards so we think this Gincredible exclusive will increase footfall and basket spend significantly for our retailers.”