Doritos is launching a new flavour inspired by one of the nation’s favourite takeaways. Available in Loaded Pepperoni Pizza flavour, the new variant has an RRP of £1.25 and come in 15 x 70g packs
A price-marked pack of Doritos Loaded Pepperoni Pizza flavour (70g) is available now in the convenience channel and the launch will be supported by a large-scale media campaign in October.
Alex Nicholas, Doritos Marketing Manager said: “We’re delighted to launch the new Doritos Loaded Pepperoni Pizza which taps into a very clear need from Gen-Z for new and exciting flavours that they can enjoy during sharing occasions. Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand.
“The new product features more corn for a perfect crunch, and has also scored strongly within consumer testing, ranking highly on purchase intent and flavour. The SKU will be non-HFSS, offering consumers and retailers a bold, new product that is a healthier alternative without compromising on taste.”