Diet Coke is launching a new look for spring/summer with a 'kiss' packaging design and on-pack promotion with fashion website ASOS. The 330ml, 500ml and 2ltr packs of Diet Coke feature a unique on-pack code which consumers can use to access vouchers to spend at the online store, or £5 off their next ASOS purchase of £20 or more. Diet Coke will also be introducing a new TV campaign that will run from April.

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